Have many of you have ever eaten a Toblerone chocolate bar and never noticed the hidden image?
We didn’t notice until the company that owns Toblerone, Mondelez International, announced that they will keep the hidden image within the logo after a new design is to come.
Mondelez International said earlier this week that Toblerone is moving some production from Switzerland to Slovakia, because they plan on the removal of certain Switzerland-themed images and references from packaging in accordance with the Swiss law.
Now the hidden image isn’t exactly a secret. Toblerone and Mondelez challenge consumers to find it.
We’ll give you one more look before you tell you what the hidden image is…
Did you find it? If you are still having trouble, take a closer look at the mountain, it has a bear standing up on its hind legs!
The bear you are seeing is what they call the “Bernese Bear”, and it has been a staple in the Toblerone logo since 1920.
Before the bear, was a hidden image of an eagle that was included on the wrappers.
“Bern” is where the Tobler family’s chocolate company was founded, and it famously features a bear on its coat of arms.
Photo: Reuters
Source: WATE
